Lyca Mobile

London, UK, eleventh June 2012 Lyca nomadic UK gets the larger piece of the international mobile calls pie. Lycamobile, the global attracter for baseborn cost international mobile calls, affirms its position as the most utilise MVNO in the UK leading the way in brand awareness and utilisation according to research. Sample research conducted by YouGov revealed Lycamobile as the number ace consumer brand for international mobile calls across the globe.In the research study conducted for Lycamobile it was realised that over 50% of respondents made international calls and in the category world(prenominal) calls with a separate mobile phone Lycamobile scored luxuriouslyest for awareness and role. The high level of awareness and usage which Lycamobile has achieved since project in 2008 is driven by its salutary brand, a compelling value proposition, high quality service and ample retail distribution. Subaskaran Allirajah, Lycamobile Chairman commented, This is great news for L ycamobile and our customers.Coupled with the recent conveyth figures in Spain where Lycamobile is the number one MVNO this continues to consolidate our position as the global leader in low cost international mobile calls. Over the bygone 5 years the Lycamobile team shit worked tremendously hard to launch into 14 countries and to be the dominant global MVNO player. We are extremely blissful with these findings and look forward to increasing our global footprint this year. Milind Kangle, chief executive officer of Lycamobile, added I am delighted with the initial results. The brand awareness and usage shows that every 4 seconds a new customer joins the Lycamobile family.This success we have had is down to the vision on our Chairman Subaskaran Allirajah and the hard work, commitment and try of our 4000 employees in the UK and across the world. Lycamobile will continue to invest in high quality of service and value proposition ensuring that customers can stay in touch with their f riends and family during these times of austerity. End About Lycamobile Lycamobile is a prepaid mobile SIM card provider that provides low-cost, high-quality international and national calls to over 8. million customers across 14 countries (UK, Netherlands, Belgium, Switzerland, Denmark, Norway, Sweden, Italy, Spain, Australia, France, Germany, Poland and Ireland). Lycamobile is available through an extensive network of more than 500,000 retail outlets. The brand was initially introduced in 2006 and is already Europes largest pre-pay MVNO. Lycamobile continues to grow rapidly with further market launches planned throughout 2012. www. lycamobile. co. uk Notes to Editor 1. back tags Lycamobile free calls 2. Contact person emailprotected com