Implementation and Support Activities Essay Example | Topics and Well Written Essays - 500 words

Implementation and Support Activities - Essay Example Therefore, organizations should have a budget for supporting and maintaining the systems that they have. Implementation activities are complex and interdependent as it involves the coordination of many people and tasks. The people involved perform implementation activities in programming and testing. It is risky as more time and resources are required while developing implementation activities (Satzinger, Jackson, & Burd 2010). The components used in software should minimize the use of recourse usage and maximize the testing of the system as well as to correct errors. Moreover, when implementing a change, the user, or the technical team need to know what parts need a replacement and ensure the resources required to implement the changes are secured (Yao, 2010). The design schedule and implementation activities need consideration and finally, the development of the testing plan for the changed system. In addition, implementation activities take place on a copy of the system that is operational. There is the production system that used on a daily basis, the test system that modifies the test changes. On the other hand, it is difficult to manage implementation, as activities should occur in a sequenced manner through monitoring the process. After the system is up and running, the user needs to be trained on using the new system. User support includes a help desk, a department that provides support to the end user. Help desks have employees who are trained to operate and install software’s. They also assist with any problems or questions that the user might have. Online documentation is built into an application and its main purpose is to provide the user with useful information that they can use whenever they need it. The technical team is a function within the IT department that offers maintenance services whenever needed. Additionally, system enhancement and maintenance activities ensure that there is proper functioning and the efficiency is

Aggressive Unilateralism Essay Example | Topics and Well Written Essays - 3250 words

Aggressive Unilateralism - Essay Example This essay stresses that the insistence of the US to open markets in the name of â€Å"fair trade† poses dangers to the world trading system, â€Å"for if everything becomes a question of fair trade, the only outcome will be to remove, altogether, the possibility of ever agreeing to a rule-oriented trading system†. The danger starts itself from imposing conditions of what constitutes free trade and yet, not giving other countries the right to define what fair trade is. â€Å"Fairness† is a value-laden concept and more qualitative, rather than say, the concept of efficiency, which is easier to define and can be easily quantified. Moreover, even the American pride in its market openness that it places before the world for emulation by other countries – cannot be absolutely used as standard, as every country is unique in its structural make-up that has bearing on its economy and trade practices. This report makes a conclusion that the international trading system not only operates under free-market assumptions but more importantly, its very purpose through inception of the WTO is to erect legally binding trade agreements that would apply to every member state. The policy of aggressive unilateralism as practiced by the United States makes use of brute political power that circumvents the legality of the global trading system. In slamming this policy as GATT/WTO-illegal, Bhagwati writes, â€Å"honoring a treaty commitment is to reaffirm one’s respects for orderly procedures and the rule of law in dealing with nation states†.

Restorative Justice Research Paper Example | Topics and Well Written Essays - 1000 words

Restorative Justice - Research Paper Example Restorative justice according to some scholars is the opposite of retributive justice since they differ in terms of characteristics, values, and outcomes of the legal process (Daly, 2002). Unlike retributive justice, restorative justice encourages offenders to take responsibilities for their wrongdoing and help them address the causes of their behavior and gives them an opportunity to make the rights their wrong. Miller and Iovanni (2013) supports that restorative justice is presented as a forward-looking problem solving approach to crime that involves the parties themselves and the community in active relationship with various agencies that help solve the crime. It brings victims and offenders in contact with each other thus giving victims an opportunity to get answers to questions that are direct concern to the parties in the disputes. Restorative justice process presents the offenders with the opportunity to offer an apology to their victims thus giving offenders chance to make am ends for their wrongdoing. Restorative justice applies as a single set of principles that allows victims, offenders, and communities to have participatory roles in matters that are of direct concern to them. ... According to Miers (2004), the restorative justice system places all at the mercy of the judicial process unlike retributive justice that only places the victim at the mercy of the judicial system. Stubbs (2007) also adds that the potential advantage of utilizing the restorative justice system is that it allows a victim empowerment and input as a means of addressing the harm caused to the victim. In restorative justice models, the victims have a voice and participate fully hence enable him or her to address all the issues surrounding the case (Daly, 2002). The offender may get to participate fully in the process unlike in other trials where he just sits in the dock to answer questions arising from the charges raised against him. The environment in restorative justice also differs with the environment in other forms of justice. The environment is restorative justice is more communicative and flexible than the courtroom environment making both parties feel comfortable during justice de livery system. According to Rodriges (2007), the direct engagement with the harm caused through communication with the victim has a greater potential for resolution and restoration in the dispute. He adds that through a less formal environment, the process allows for more individualized approach to the needs of the victims while offering a less threatening environment that may interfere with the justice delivery process. The restorative model of justice delivery is a very flexible model for the victims can choose to have a direct role in the restoration process. The results is that the process is less victimizing than the courtrooms and the offenders find themselves in the face with the direct

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 41

Discussion - Assignment Example It is also worth mentioning that both the knife and electric water pump require to be operated manually and the operator has to do some ‘work’. Thus, in this case, the issue of laziness doesn’t arise at all. According to the BLS American Time Use Survey, A.C. Nielsen Co. conducted in the first quarter of 2012, the average American spends slightly over 5 hours a day watching television. While on the surface he figure looks staggering, it is important to note that the figure takes into account people beyond retirement age who while away entire days in care centres glued to the screen of television. The bulk of he productive population would typically watch television only when having dinner and during weekends. To them, this is more like a hobby than a lifestyle. As with regards to the use of technology and it making us more lazy,nothing can be farther from the truth. It is a matter of perception, which has evolved over time. Fifty years ago the word â€Å"hardworking† was directly proportional to the muscle one possessed and the amount of sweat shed and effort spent in the process. Today, one could achieve much more using by far less energy. A housewife could use tools like washing machine, dishwasher and vacuum cleaner and make her house sparkling clean within a short period of time. Without these, the same housewife would take a whole day performing the same tasks, and probably wouldn’t do it as well as he machines would. To sum it all up, I’d like to remind us that machines are tools meant to assist us in performing tasks and making our lives more comfortable. They are here not to replace us or do our jobs for us, but as tools at our disposal. Life would not be as comfortable or well-advanced were I not for machines. Let us embrace them and appreciate their usefulness in our daily

Events that lead to the atomic bombings in Japan during the world war Research Paper

Events that lead to the atomic bombings in Japan during the world war II - Research Paper Example For most of the people then and now, the full account of the events, the number of casualties as well as the internal decisions of all people involved in the Second World War were and still are vague. This paper aims to provide some information regarding several figures and concepts related to the atomic bombings in Hiroshima and Nagasaki, as well as to connect the said figures and concepts on these events in chronological order. Niels Bohr and the Development of the Nuclear Bomb While the whole development of the Nuclear Bomb can’t be solely attributed to Niels Bohr, he was an instrument for scientists in America to understand the processes by which nuclear energy from radioactive elements can be harnessed to produce a weapon stronger than the prevailing bomb formulations at that time. Bohr was working on particle bombardment, and initially he believed that the chances of being able to use nuclear particles in a controlled setting may be far from happening anytime soon (Gosli ng 2). However, upon learning about the results of Otto Hahn and Fritz Strassmann about the splitting of the uranium atom into two lighter elements as well as the release of a large amount of energy and highly-reactive neutrons, which would trigger the repeat of the same process on other uranium atoms, and so on. This process became known as nuclear fission, and became the core concept of the process of harnessing nuclear energy (Gosling 3). Bohr presented Hahn and Strassmann’ results in a conference around 1939, as well as having them published in that same year which enlightened many scientists, most especially those belonging to the Manhattan project (Rose 83). Bohr eventually assisted in the testing of the bombs at Los Alamos in 1944, a year before the Hiroshima and Nagasaki bombings. He recognized the fact that if the allies were not able to produce an atomic bomb, the Germans might beat them to it, causing even more destruction (Rose 30). Through these efforts, the firs t nuclear bomb was finished and was used to bomb Hiroshima in August 6, 1945. The Formation of the Interim Committee Before the bombings in Hiroshima and Nagasaki ensued, President Harry S. Truman formed the Interim Committee, an advisory group in charge of making recommendations on the use of atomic weapons during wartime as well as making a position for the U.S. on postwar atomic policy (Gosling 45). The group was consisted of members from different government groups: Secretary of War, Henry Stimson; George L. Harrison, Deputy Secretary of War; Vannevar Bush, Director of the Office of Scientific Research and Development; Karl T. Compton, from the Manhattan project; Navy Undersecretary Ralph Bard; Secretary of State Will Clayton; and James Byrnes (Brune 606). The committee also had a scientific advisory team consisting of: Robert Oppenheimer, the Scientific Director of the Manhattan Project; Enrico Fermi, a Nobel Laureate for physics; Arthur Compton of the University of Chicago; an d Ernest Lawrence, a well-known physicist, with General George C. Marshall as their military representative (Gosling 45). During the meeting of the Interim Committee on May 31, 1945 they have concluded that the atomic bomb must be used against Japan in order for them to surrender as early as possible, and by doing so would send them the message that further resistance is futile (Brune 606). This conclusion was sent as a report on June 16 of the same year, as well as the additional advice that Japan must

Investment in Libyan Oil Industry Case Study Example | Topics and Well Written Essays - 1000 words

Investment in Libyan Oil Industry - Case Study Example But owing to reforms being undertaken in the country and improvement in relations with other nations, opportunities are now being explored to take up investments in the country and take advantage of the emerging situation. Libya on its part appears to be making all the right moves. Colonel Qaddafi too has expressed his opinion in favour of reforms together with the vision of applied socialism and popular democracy. Multinational companies and foreign institutional investors (FIIs) are now being given encouraging signals to invest in the country. Prime Minister Shukri Ghanem, supported by Seif al-Islam, the son of Col Qaddafi has started the reforms process. The ban put on the imports of Libyan oil and some exports to Libya in 1982 by some nations has also been subsumed in the emerging scenario. Libya has the largest reserve of crude oil, but despite such a great wealth and a population of just about 6 Million the country could not progress much during all these years (The Economist, 2007). With the improvement in geo-political equations and a conducive atmosphere for investments, the oil sector seems to have become quite attractive in Libya. The main intention of the study is to develop a better understanding of the manner in which Libya has charted the reform course for itself in the past and the investment opportunities being presented to the world. The oil is sector is one which offers huge opportunities from a long term perspective. During the study an effort would be made to analyse the process of reform in Libya. In addition some of the major oil companies will also be analysed to explore how these companies are preparing themselves to take on the global players. In particular the study will try to seek answers to the following key objectives. To analyze the economic condition of Libya and how the sanctions have impacted the economic condition of the country. To study the oil industry of the country and the levels of competition amongst the oil companies. Determine the factors assisting the upward movement of Libyan economy in the rect past. To identify the behavioural patterns of some of the oil majors, investment bankers, etc. During the course of the study efforts would be made to evaluate how these investors respond to the introduction of economic reforms and how the oil industry in general is being affected by these reforms. Analyze some of the fast developing economies and compare their growth vis--vis the economy of a country like Libya. This will be an effort to point out some areas which require attention in order to open up the investments on a larger scale. Oil exploration is more of a technical field requiring skilled workers and managers. During the study an effort would be made to study the HR scenario in the country in general for taking up the challenge of increased activities in the fields of oil exploration etc. Scope of the Report Scope and context of this study will include; 1. Analysis of an overall picture of the Libyan economy and its oil industry particularly after the new regime has come into effect 2. Analysis of some of the major oil companies in Libya. 3. Growing curiosity about the Libyan market and the interest of many

Indias Soft Drinks Industry Essay Example for Free

Indias Soft Drinks Industry Essay 1. 1. 1 INDIA’S PHYSICAL RESOURCES India is a country rich of raw materials, resources and land. For this report, we will focus on those physical resources that are essential for the soft drinks industry – water, sugar, aluminium, power sources. With a land space of over 2. 9 million square kilometres (sq km) and a population of 1. 22 billion people, India has only 314,070 sq km of water (CIA World Fact book, 2012). Even though the Indian government has done many things do improved the situation by building water plants and water piping in the urban and rural areas, there are still about 18. 5% of the population (226 million) that lack access to clean, drinkable water (CESS INDIA, 2004) With a sophisticated water purification installed in our soft drinks plantation, A. G. Barr are able to process the unclean water into safe, drinkable water and use it for the basis of the final products. Hence, A. G. Barr will be able to offer an alternative drinking source for the citizens with our soft drinks products. Next, with a total arable territory of about 1. 2 million sq km, agriculture is the biggest industry and plays a major role in the socioeconomic growth of India (Maps of India, 2012). According to Food and Agriculture Organization of the United Nations (FAO) (2012) and the Maps of India (2012), India is the 2nd biggest world producers of sugarcane (sugar) with about 453 sugar mills located all over India. INCLUDEPICTURE http://faostat. fao. org/DesktopModules/Faostat/Images/T20/ChartPic_3nemzw945otecriq01oo. png? 3f2841b2-add0-4841-9dc7-5707a2a011f0 \* MERGEFORMATINET Table 1: Top Production – Sugar cane 2010 Source: FAO Thirdly, for aluminium, India is the fifth biggest producer in the world after Australia, Guinea, Brazil and Jamaica (Maps of India, 2012). Finally, to obtain vast economic growth and a flourishing industrial sector, the Indian government has invested and given top precedence to the power sector of the nation and as of the 21st century, India is able to generate about 90% of its own energy through (Maps of India, 2012): Thermal/Coal Power Hydro Power Renewable Resources Power Nuclear Power With most of the raw materials and resources readily available in India, the price for these materials will be relatively standard and low. Hence, this will lower the cost of production. This is a key factor in venturing into the India market as A. G. Barr require a huge amount of clean water and sugar to produce the soft drink products. 1. 2 THREATS 1. 2. 1 INFRASTRUCTURE The infrastructure in India is one of the most problematic and unreliable in the world. As stated previously, even though India is able to generate 90% of its power, due to the poor financial position of many power supply companies, the power supplies are always inconsistent and frequently being cut-off (India: Risk overview, 2011). Hence, companies, offices and industrial plants need to have their own back-up power facilities to ensure no interruption to the production processes (India: Risk overview, 2011). The road and railway system in India is still undependable and many traffic congestions are resulted due to the inadequacy. Pan (Asiamoney, 2010) notes that while the Indian government are investing US$1 trillion in infrastructure from 2012 to 2017, political bureaucracy and lack of good projects are hindering the developments of infrastructure. At the same time, Roy (Euromoney, 2010) reports that while Mr. Rajiv Lall, chief executive of state-run lender Infrastructure Development Finance Company believes India infrastructure has been slowly improving, the dependable relationship between the public sector and the private sectors in infrastructure will lead to corruption and thus may hinder the progression of big infrastructure projects. Therefore, any company that wish to venture into India soft drinks market will need to spend a sizeable amount on power generator and water purification facilities. This huge expenditure will put a dent on the initial capital investment and A. G. Barr need to take this into account and plan on how much of the expenditure to be transferred over to the final consumers through the products. 1. 2. 2 EDUCATION AND LABOUR According to several organizations; CIA (2012), US Department of State (2011) and WEF (2011), India’s literacy rate is only at 61%. The education level in India is low as many of the population live in poverty or the slump and unable to afford going school. Moreover, the Indian government lacks of provision of education is hindering its people to learn and receive knowledge. This result in a low skilled workforce and the unemployment rate for youth age 15 to 24 in India is high at 10. 5% (CIA World Fact Book, 2012). While a soft drink company with high technology facilities and processes requires employees with minimal skills, it is still essential for these workers have a basic understanding and motor skills to operate the high-tech, expensive machineries. Another end of the spectrum is those highly educated Indians where the information technology (IT) sector is booming. These IT personnel and engineers are viable to our company as they able to manage, supervise and suitable of the higher ranking jobs. Hence, to ensure the workers hired have the essential skills, A. G. Barr will need to frequently conduct training programs, skills development workshops and have simple instructions which are easy to follow. 2. DEMAND CONDITIONS With the relaxation of the Indian government policy on FDIs and foreign companies, the soft drinks industry had change tremendously. As the US and EU markets are highly saturated, companies are looking into the Asian markets to expand and gain more revenues. Apart from China, Japan and South Korea, India is the 4th leading Asian soft drinks market and the market is still growing and has yet to reach its saturation point. In 2010, there is a substantial demand for soft drinks as the market has grown by 10. 4% (Datamonitor, 2011). Datamonitor (2011) even predicts that by 2015, the Indian market will grow to a value of $5. 8 million. Table 2 shows the growth of India soft drink market from 2006 to 2010. Table 2: India soft drinks market volume: million liters, 2006–10(e) Datamonitor (2011) also reports that as of 2010, the soft drinks industry has generated total revenues of $3. 8 billion and with 50% of the total revenues, carbonates sale is the most profitable category. Table 3: India soft drinks market segmentation: % share, by value, 2010(e) It is essential to note that currently there is a growing trend of â€Å"vitamin water† or â€Å"nutrient water† in the world as many people are becoming more health conscious. The Times (London) (2012) reports that even India is not spared from the trend as PepsiCo, together with Tata Global Beverages, intend to market the â€Å"nutrient water† to India’s urban, middle-class consumers where a bottle of such product will cost slightly higher than a standard bottled water. Hence, this could greatly affect the retail sales of carbonates. A. G. Barr has already altered its products to regular variants to low calorie and no added sugar variants in accordance to the gradual shift towards healthly living in the UK (A. G. Barr, 2012). For example, its popular porduct, IRN-BRU now comes in a sugar free variation, the ‘IRN-BRU sugar free’. Thus, the â€Å"nutrient water† market is another sector A. G. Barr could develop into not only in UK but also in India. 3. India has huge supporting industries for the soft drinks market and the availablity of the main components for a soft drinks company in India is high. There are 453 sugar mills in India and the top 6 growing states are located in the Northern, Southern and Western regions of India (Maps of India, 2012). Noteably, the Indian government has been extentsively investing in the agriculture sector to ensure that the process of the sector from raw materials to warehousing and merchandising flow smoothly. And as for the aluminium industry, India has a sizeable number of aluminium plants located mainly in Northern and Southern regions. 3. 2 BARGAINING POWER OF SUPPLIERS As inputs are readily available, suppliers are unable to provide their services or sell their products at a higher price than their competitors as it is of no loss to the soft drinks company since the company is able to get the same or better services and products from other suppliers. A. G. Barr is able to obtain the primary inputs for its products through several sources in the region or state. Thus, the bargaining power of suppliers such as the packaging producers and raw materials and soft drinks ingredients producers are relatively low (Datamonitor, 2011). 3. 3 BARGAINING POWER OF BUYERS The power of the retailers and distributors in this market is weak as most soft drinks manufactures work closely with the local bottling companies to distribute the ready for sale products to buyers within a certain region or sector (Datamonitor, 2011). Datamonitor (2011) also reports that with 46. 3% of the total market volume, the independent retailers such as the small family mart shops are the main distribution channels for soft drinks but this could change with the introduction of super and hypermarkets. Thus, consumers will have a wider range of soft drinks brands to choose from. In order to gain relatively significant market share, A. G. Barr needs to do plenty of advertising and promotion. One of the strategies A. G. Barr could adopt is to set their soft drinks at a lower price than the main competitors, TCCC and PepsiCo in the rural areas while maintaining the same price in the urban areas where most of the middle-income and high-income classes have high consumer purchasing power. 4. FIRM STRATEGY, STRUCTURE AND RIVALRY 4. 1 CULTURAL IMPACT ON FIRM STRATEGY AND STRUCTURE A. G. Barr core strategic focus is based on the following 7 platforms (A. G.Barr, 2012): Core Brands and Markets Portfolio development Route to market Partnerships Efficient Operations People Development Sustainability To ensure these strategies and structure is maintain in other country, A. G. Barr has to train its overseas employees, make them understand and cultivate the A. G. Barr working culture. However, this will be a tough challenge in India due to the poor education and different socio-culture. Thus, A. G. Barr needs to accommodate its Western working culture with India working culture, however without losing its main mission and strategy. To ensure this is excuted properly, A. G. Barr needs to obtain a specialist in the Indian market and culture. 4. 2 RIVALRY AMONG EXISTING COMPETITORS In India, the soft drink market is dominated by three main players The Coca-Cola Company (TCCC), PepsiCo and Parle Bisleri Ltd – securing 74. 1% of the total market volume (Datamonitor, 2011). Table 4: India soft drinks market share: % share, by volume, 2010(e) BBC News (2011) reports that TCCC planned to invest $2 billion in India to boost its market share and expected India to be in its top five markets by 2020. Meanwhile, PepsiCo intend to launch a new product, â€Å"nutrient water† with Tata Water targeting at the young urban consumers to gain more market shares (Pagnamenta, 2012). This shows how competitive the rivalry in the India soft drinks industry where the two major market shares are actively investing and developing new products to gain more shares. 4. 3 THREAT OF NEW ENTRANTS The big players of the India soft drinks industry are actively improving themselves and distinguishing their products through various methods. Furthermore, TCCC and PepsiCo are renowned world soft drinks brands which have been existing in the India market for many years. Though new companies in the industry may have difficulty competing with the existing players, it may accomplish small success by using different production method or focusing on the lesser ventured catergories of the soft drinks markets such as health drinks and energy drinks (Datamonitor, 2011). This could be a major break through for A. G. Barr as its most popular products; the IRN-BRU; is low in sugar and contains additional benefits of an energy drink. In addition, the Rockstar series which are designed to target those who lead active lifestyles may be able to attract the young, urban consumers. With several advertising accolades, A. G. Barr has the knowledge and is able use the power of media to attract potential consumers and gain more market shares. 4. 4 THREAT OF SUBSTITUTES The main substitutes for soft drinks markets are traditonal tea and coffee, homemade juices and fresh water from the water plants or piping system. As A. G. Barr and other leading soft drinks companies have diverse products to cater to the different needs of the consumers – carbonates, bottled water, juices etc – this will narrow down the threat of substitutes. However, the threat is still relatively moderate as retailers and distributors may give more shelf space for traditional tea and coffee products as they may be stored at room temperatures (Datamonitor, 2011). 5. GOVERNMENT BBC News (2011) reports that India is ranked 95th out of 183 nations in the Transparency International Corruption Perceptions (TICP) list. Due to the high corruption scandals among its government officials, low or invisible legislative work, red tape and bureaucracy, India has dropped from 87th in 2010 to 95th (BBC News, 2011). Despite its numerous intervention, corruption in India is an issue which is very difficult to get rid off since most of the political members and officals have their own agendas and are resistant to change (India: Risk overview, 2011). Hence, foreign companies will faced many setbacks when they venture into the India sectors. 6. ROLE OF CHANCE The role of chance plays a small part in factoring the soft drinks industry as most of the technology are at it most advanced state. The only main issue currently is the Iran oil crisis. As India still refuses to cut Iranian oil imports, this may lead to a huge setback if USA decides to attack Iran and ignore India’s relation with Iran (CBS News, 2012, Kennedy, 2012). With a potential strain relationship with USA, this could lead to severe freeze in the trade and foreign direct investments. Furthermore, the other two traid nations, EU and Japan, may follow suit USA’s decision to cut ties with India for refusing to withdraw the purchasing of Iranian oil. CONCLUSION In conclusion, the soft drinks market in India is huge though it is predominately hold by 3 major key players. To venture into this territory, a new company need to set itself apart from the majpr players through unique advertising, differentiated production method and diverse product offerings. New companies may set an initial low price of its products to attract consumers however; this should not be a long term strategy. Companies need to have a huge capital investment to counter the corruption, trade policies and poor infrastructure. Thus, expenditures and initial start-up cost will be high and companies will have to redistribute part of the cost to its final consumers in order to gain profits. PART B: CRITICAL EVALUATION OF PORTERS NATIONAL DIAMOND MODEL Michael E. Porter is a well renowned economic strategist whom has writen 18 books and over125 articles (HBS, 2008). With a core field in competitive strategy, Porter has written and developed a number of strategic frameworks such as the Porter’s National Diamond model and Porter’s 5 Forces analysis. Since the model was based on eight developed countries and two industrialized countries, an analysis on developing, growing countries such as India is flawed. This is because these developing countries are not on the same economic level as the 10 countries. Thus, though the Porter’s National Diamond (PND) model analysis almost every aspect of India’s profile, it still lacks in-depth analysis and companies should not base their analytical evaluation on the PND model alone. As supported by Van Den Bosch, and Van Proojien (1992), both authors believed that PND model provide limited analysis on the control of national culture on the competitive advantage of nations. Similar to the EU countries, India too has a diverse set of culture which plays significant role in the management of the country’s economy, laws, trade policies and governance. There are limited sources on India and the soft drinks market due to the lack of legistative work from the government officals. Furthermore, some of the reports or statistics may not be entirely accurate due to the high corruption level. For example, reports may state that India is able to generate 90% of its power but the power plants are inconsistent and supplies are frequently distrupted. Also, to what extend is the literacy rate of India is correct? The literacy rates may be higher than stated as with 1. 22 billion people, India officials may have a tough job collecting the accurate datas. Moreover, with high poverty and low income, most of Indian citizens have the ‘thrifty mindset’ whereby they prefer things which are basically free even though it maybe harmful such as drinking untreated water. These are the pros of the PND model for India: Analysis different aspect of the country profile Takes into account the role of Government which is the most essential for India These are the cons of the PND model for India: Limited credible sources for analysis Little depth as India is a huge country with various swinging factors. Limited analysis on the cultural effect on a country’s competitive advantage Ways to improve the PND model for India: Supporting the model with other analysis model such as PEST, SWOT, Porter’s 5 Forces and Fons Trompenaars’ Seven Cultural Dimensions. Intentsive research on the market and the growth of the market. REFERENCES A. G. Barr (2012) About Us. Available at: http://www. agbarr. co. uk/agbarr/newsite/ces_general. nsf/wpg/about_us-our_strategy (Accessed: 22 March 2012). BBC News (2011) Coke plans $2bn India investment in bid to boost growth. Available at: http://www. bbc. co. uk/news/business-15731884 (Accessed: 20 February 2012). BBC News (2011) India Transparency International corruption index blow. Available at: http://www. bbc. co. uk/news/world-asia-india-15979646 (Accessed: 01 March 2012). CBS News (2012) U. K. : Attack on Iran has enormous downsides. Available at: http://www. cbsnews. com/8301-202_162-57380838/u.k. -attack-on-iran-has-enormous-downsides/? tag=mncol;lst;1 (Accessed: 20 February 2012). India. CESS (2004) Right to Drinking Water in India. Available at: http://www. cess. ac. in/cesshome/wp%5CWater. pdf (Accessed: 22 March 2012). CIA (2012) South Asia, India. Available at: https://www. cia. gov/library/publications/the-world-factbook/geos/in. html (Accessed: 20 February 2012). FAO (2012) Faostat. Available at: http://faostat. fao. org/site/339/default. aspx (Accessed: 01 March 2012). HBS (2008) Harvard Business School Faculty Research. Available at: http://drfd. hbs. edu/fit/public/facultyInfo. do? facInfo=biofacEmId=mporter (Accessed: 10 April 2012). India: Risk overview’ (2011) Business Asia, 43, 14, pp. 10-11, Business Source Premier, EBSCO [Online]. Available at http://searchebscohost. com (Accessed: 22 March 2012). Kennedy (2012) US Pleas for Asia to Cut Iranian Oil Imports Fall on Deaf Ears, Oilprice. Available at: http://oilprice. com/Latest-Energy-News/World-News/US-Pleas-for-Asia-to-Cut-Iranian-Oil-Imports-Fall-on-Deaf-Ears. html (Accessed: 20 February 2012). Maps of India (2012) India Agriculture.