Wednesday, December 25, 2019
(No title yet) One question IÃ¢â¬â¢ve struggled with throughout most of my high school career and even throughout the beginning of college was, Ã¢â¬Å"what is the correct balance between the Ã¢â¬Å"processÃ¢â¬ and the Ã¢â¬Å"destinationÃ¢â¬ ?Ã¢â¬ More bluntly and subjectively, Ã¢â¬Å"what is the correct balance between my grades and the learning process?Ã¢â¬ As a student IÃ¢â¬â¢ve always been told that learning is what matters. Everything else, including grades will follow suit. Teachers stress that putting forth all your attention on the task at hand Ã¢â¬â concentrated studying Ã¢â¬â creates success. They say that we as students, should value studying more than any summative value. Yet as a student I find this statement impossible. How can we hold the act of studying higher in worth than weÃ¢â¬ ¦show more contentÃ¢â¬ ¦But attaining oneÃ¢â¬â¢s goal is a step-by-step process Ã¢â¬â that is, it is solely a result of the journey. Additionally, the Ã¢â¬Å"journeyÃ¢â¬ to ma ke this goal a reality is governed by the combination of the person you are at that moment, the aspiration to be the person you ought to be, and the Ã¢â¬Å"in-betweenÃ¢â¬ that we work on in trying to bridge the gap between the two. In other words, in the act of trying to reach our goal, we are governed by our evolving Ã¢â¬Å"characterÃ¢â¬ Ã¢â¬â that is, this Ã¢â¬Å"characterÃ¢â¬ being changed for better or for worse, by this process. Lastly, _____. Reaching oneÃ¢â¬â¢s goals is a step-by-step process. Not many can say theyÃ¢â¬â¢ve been able to accomplish their goal without taking the steps to get there. For often, to get from one side to the other requires the stepping across of many stones Ã¢â¬â not simply one large stride. For example, losing weight and sustaining that [that is not the right word], would be impossible without an articulated plan. However, when a healthy nutritional habit and lifestyle is implemented, losing weight becomes inevitable. Fishbach and Choi in their study of planned vs. actual exercise time, found that regardless of the activity, focusing on the result or goal of the activity decreased enjoyment in the activity and decreased the continued pursuit of the activity in the long run. Fishbach and Choi used four different studies, each study with a different activity, to support the idea that Ã¢â¬Å"attention to goals promotes behavioral intentionsShow MoreRelatedSelf Concept And Academic Success1 657 Words Ã |Ã 7 Pagesis what lead me to begin this research for what was to becomes of my final paper for interpersonal communication. In a rather valiant second attempt at post graduate education I have personally come to enlighten my self-concept and indulge my self-worth in order to achieve positive success in furthering my education. Throughout my research I have chosen to embrace my ability in school by understanding and implementing the techniques necessary in providing a heightened sense of self-concept in orderRead MoreWhat I Would Never Have Believed That Concepts From Economics3977 Words Ã |Ã 16 PagesAP course. The only reason why I was able to choose between these three courses was because of my grades. This is similar to the concept of Ã¢â¬Å"barriers to entryÃ¢â¬ in economics; the students are the new firms, the courses are the industries, and the different grades are the actual barrier into the courses. During sophomore year, I maintained an average grad e in the honors history course of higher than a B-. Because of this, I was able to maintain eligibility for the honors course and so choose theRead MoreProblems and Difficulties of Students3613 Words Ã |Ã 15 Pagesof the most important factors in our life that every one of us must have. It serves as the beginning steps in achieving our goals in life, the basic training in facing the world business and experience to bring about learning. As our parents say, it is the best gift that we can get from them that no one can steal it. Thus, education is our investment to become our dreams turn to reality. We as student have our own dreams. When we are child we have already our dreams just like me. Before, whenRead More Brown v. Board of Education and Multiculturalism Essay2346 Words Ã |Ã 10 Pagesin public schools. The decision, igniting fierce debates throughout the country, was met with violence and strong defiance in the South. The years after Brown, however, saw the passing of several important Acts: the Civil Rights Act of 1964, the Voting Rights Act of 1965, and the Fair Housing Act of 1968. Today, Americans remember Brown v. Board of Education as a success in African AmericansÃ¢â¬â¢ struggle for equal rights, a change of sea tide for the civil rights movement. While Brown deserves its placeRead MoreCultural Comparison - Russia and US Education6674 Words Ã |Ã 27 PagesÃ¯ » ¿ A Cultural Comparison of Higher Education in Russia and the United States of America Intercultural Communications August 19th, 2014 Ã¢â¬Å"Inculcation is the gradual coming to know something through mundane processes of training and learningÃ¢â¬ (Chetro-Szivos, J. Lecture 1). Through inculcation we acquire a set of dispositions that mold the body and eventually become second nature to the actor. Paralleling this concept withRead MoreFactors That Affect the Academic Performance of the Student Using Computer11401 Words Ã |Ã 46 Pagesstatistical research is available for evaluating which type of training and teaching degree has the best effect on student achievement. As the demand for higher academic achievement and accountability in public education grows, it is important to determine whether teachers who hold advanced degrees in education as a general field are more effective than those who have degrees in specific subjects like English or math. http://www.heritage.org/research/reports/2000/09/cda00-09-effects-of-advanced-teacher-training-on-student-achievementRead MoreEssay on Bell Hooks Talking Back: Thinking Feminist, Thinking Black4090 Words Ã |Ã 17 Pagesneeds.How can we transform consciousness if we do not have some sense of where the students are intellectually, psychically? (hooks Talking 54, emphasis mine). I agree with hooks that it is important to understand what our students need to Ã ¬transform consciousness.Ã ® At the same time, why must we force students to express themselves without giving them the chance to choose how? Is language really how we give our students a voice in the classroom? Hooks believes in order to give our students a voiceRead MoreEssay about Human Resource Management2982 Words Ã |Ã 12 Pagesalways portrait to work as secretary, nurses or stayed at home taking care of the childrenÃ¢â¬â¢s, whereas menÃ¢â¬â¢s roles in society was to be the breadwinner. KimmelÃ¢â¬â¢s findings shows that menÃ¢â¬â¢s main goal in the life was to succeed in their work and get a higher salary to provide for their families (kimmel, 1987). This shows menÃ¢â¬â¢s responsibilities were at work instead of home. This has not changed men at present are still the main breadwinners. Educations as well as occupational factors were found to impactRead MoreIs Having a Degree Importan t Pros and Cons6691 Words Ã |Ã 27 PagesIs having a degree important pros and cons Is Getting A College Degree Worth It These Days? By: Brian Kim - August 28, 2007 I got the idea for this article after overhearing a conversation the other day between two teenagers. One was arguing that getting a degree was the only way to get a good job to make good money and the other was arguing that getting a degree wasnÃ¢â¬â¢t necessary in todayÃ¢â¬â¢s day and age in order to make good money. IÃ¢â¬â¢m sure you or someone you know have had this debate at leastRead MoreThe Study of the Factors Influencing Students Attitudes Towards Learning Mathematics in the Junior Secondary School (a Case Study of Bwari Area Council, Fct Abuja)10704 Words Ã |Ã 43 Pagesterms and concepts used will be explained as well as the motivation for the study. Finally, an overview of the research methodology to be used in the present study is explained. From home to the work place, mathematics tools have b+6ecome a part of our day-to-day life. In many circle of computer literacy, technological and mathematical competences are perceived as essential skills. Thus, schools have responded to this need for mathematical competence by enhancing their course offering in mathematics
Monday, December 16, 2019
Have you ever seen something in society that just angers you and you wish it would change? Well I have, and it is the ban on same sex marriage. Homosexuals should be able to get married. I believe this because the main opposition of this are hypocrites, there are actions that are worse than same sex marriage that are legal, and there is nothing wrong with it. The main opposition of this are hypocrites. The religious leaders and figureheads that try to use the Bible as support for their campaign against same sex marriage are hypocrites. The book of Leviticus states that no man shall lie with another man. The same book also states that eating any sea creature without fins or scales is unholy, so why isnÃ¢â¬â¢t there a campaign for banning the consumption of shrimp, seaweed, clams, etc.? The book of Mark states to treat others as you would yourself. So why are we as a nation segregating the homosexual community, even though we would hate to be ridiculed in any way, shape, and form? Same sex marriage imposes itself on society. Even if this is true, religion does this more. Jehovah Witnesses go door to door trying to convert people, as do many Christian and Catholic organizations. There are worse things than same sex marriage that are legal. It is legal to smoke cigarettes and drink alcohol. Cigarettes destroy the cells, preventing them from getting oxygen, leading to shortness of breath. Alcohol destroys brain cells, and slows motor function. The drugs above both are addictive andShow MoreRelatedGay Marriage Should Not Ban Same Sex Marriage Essay2270 Words Ã |Ã 10 PagesOn June 26, 2015, the White House lit up in rainbow colors to commemorate a Supreme Court decision that ruled, in Obergefell vs Hodges, that states cannot ban same sex marriage. It is no longer a state level decision, as it had been since 1993. This means that same sex marriage became legal on a national level. Many viewed this as the biggest, most important hurdle for the LGBT community to face, and for the time being they had cleared it. I found it mighty funny that the phrase Ã¢â¬Å"Love WinsÃ¢â¬ was coinedRead More Massachusetts Legislature Votes to Ban Same-Sex Marriages but Approv es of Civil Unions1892 Words Ã |Ã 8 PagesMassachusetts Legislature Votes to Ban Same-Sex Marriages but Approves of Civil Unions As supporters and opponents were anxiously awaiting for a decision on Mar. 29, the Massachusetts legislature voted 105-92 to ban gay marriage when it approved of amending the state constitution that would overturn the Supreme Judicial CourtÃ¢â¬â¢s ruling that made same-sex marriages legal five months ago. However, the legislature also voted to legalize civil unions. The amendment was altered from when it wasRead MoreSame-Sex Marriage Essay1474 Words Ã |Ã 6 PagesJust about everyone has an opinion on whether same-sex couples should be allowed to legally marry. The arguments range from personal beliefs to what marriage is said to be in the Bible. Why should a couple be forbidden from showing each other along with family and friends that they are fully committed to each other? What place is it for the government to say that said couple is not allowed to commit to the one who truly makes you happy? Why should these people who are willing to be together forRead MoreLegalize Gay Marriage Essay1495 Words Ã |Ã 6 PagesSame-Sex Marriage Should Be Legalized Just about everyone has an opinion on legally allowing same-sex couples to marry. The arguments range from personal beliefs to what marriage is said to be in the Bible. Why should a couple be forbidden from showing each other along with family and friends that they are fully committed to each other? What place is it for the government to say that said couple is not allowed to commit to the one who truly makes you happy? Why should these people who are willingRead MoreShould Gay Marriage Be Recognized?1692 Words Ã |Ã 7 PagesKrisha McCoy Final Paper August 25, 2014 SHOULD GAY MARRIAGES BE RECOGNIZED ACROSS STATES There are many debates going on about whether gay-marriage should be recognized by all United States. Why is it that some states ban gay-marriage but others allow it? Why is it that some states declare that a ban on gay-marriage is unconstitutional yet others say it is not? Why is it that some states recognize gay-marriages from other states but others do not? These are some questions thatRead MoreThe Legalization Of Gay Marriage1749 Words Ã |Ã 7 PagesThe Legalization of Gay Marriage: A Step to Equality Imagine a world where heterosexuals are the minority. Straight people would be the ones fighting for the same rights as homosexuals. Same-sex marriages would be average and normal, while straight marriages would be frowned upon and considered unholy in the eyes of religion. Heterosexuals would be denied service at restaurants because of their sexuality, they would be called derogatory names while holding their partnerÃ¢â¬â¢s hand and most importantlyRead MoreDo State Laws Prohibit Same Sex Marriage Violate The United States Constitution1444 Words Ã |Ã 6 PagesDo state laws prohibiting same-sex marriage violate the United States Constitution? This is a question that will be presented before the United States Supreme Court. Four states with bans restricting marriage to a union between one man and one woman will be considered. The question at hand relies on the CourtÃ¢â¬â¢s interpretation of the 14th Amendment in both the Due Process Clause and the Equal Protections Clause; the Court will also have to consider the question of StateÃ¢â¬â¢s rights and whether the StateRead MoreSame Sex Marriage Is A Basic Human Right1092 Words Ã |Ã 5 Pages Same-sex Marriage The right to be with who ever you want.. Marrige its a strong word its the meaning of ingagment.. As Dr. Martin Luther King Jr. said marriage is a basic human right. You cannot tell people they cannot fall in love While he said this is marriage between races, the same can be said about homosexuals. Who are we to allow some people to get married, and tell others they cannot. However years ago, homosexuality was unacceptable. Most that were gay hid it from othersRead MoreThe Issue Of Same Sex Marriage1376 Words Ã |Ã 6 Pagesspecifically marriage equality. Public opinion in the U.S. shows the majority support for the legal recognition of same-sex marriages. This issue is more likely to be supported by women and people under 50. My thesis is that marriage equality a civil right, rights we are born with as a citizen of the U.S. which the government cannot interfere with or suppress. (Lecture Notes 8/27). Over the past decade, marriage equality has become an even larger and more c ontroversial issue. The issue of same-sex marriageRead MoreThe Debated Issue of Same-Sex Marriage750 Words Ã |Ã 3 PagesSame sex marriage has been an issue of debate among many countries because it concerns an issue of basic human and moral rights. According to the United States, a traditional marriage is the union of opposite sexes, a heterosexual union. One man and one woman unite to bind their marriage. This has been the tradition for many years until the issue of same sex marriage arose around the 1970s. The Defense of Marriage Act was passed in 1996 and gave the states the decision on whether or not they authorized
Sunday, December 8, 2019
Questions: a. What contribution disciplines does the factor of your choice originate from and how it is supposed to influence consumer buyer behavior theoretically. b. On the basis of practical examples provided in the literature, how useful do you think this particular factor has been to the marketer in explaining consumer buyer behavior generally. c. What specific product category do you think it is best suited for and why? Answers: Introduction With the effect of globalisation, the overall competitions of the global organisations have been enhanced in a drastically manner. In this context, several economists have witnessed that due to the presence of high level of competitive rivalry, consumer behaviour related aspects have been also changed significantly. According to the viewpoint of Beristain and Zorrilla (2011), due to the changing effect of the global business environment, the overall consumer behaviour related factors have become also depended on the wide-range of factors such as income of the consumers, price of the goods and/ or services along with taste and preference of the customers. Similarly, quality of the product and service may also influence buying behaviour of a consumer. In this regard, Solomon et. al. (2009) claimed that social, as well as cultural background may also influence the buying behaviours of the customers in terms of internal as well as external aspects. In addition to that it can be also clai med that attitudes, beliefs, motivation personality and value related aspects can also create a huge impact on the buying decisions of a consumer within the fashion industry. In this particular assignment, fashion product has been chosen for identifying the dependent factors, which can influence the buying behaviour of customer i.e. consuming any product and/ or services. According to the viewpoint of Zeb et al. (2011), clothing sector products as well as beauty segment products usually recognised as fashion product. In this context, it is witnessed that over the last two decades the overall interest of the consumers on fashion products has remained volatile due the presence of high competitive rivalry amid the global marketers. At the same time, it is also revealed that the interest of the consumers on fashion products have remained unpredictable due to the presence of modern marketing strategies. In this regard, Yang (2011) claimed that buying behaviour of customers has always remained dependent on certain factors such as brand awareness, store image and service quality among others. In this case, several organisations have emphasised towards the depend ent factors of consumer behaviour for enhancing the overall growth in terms of market share profitability within the industry. At the same time, for attracting the attention of the customers towards the fashion products, global organisations have also emphasised towards its competitive advantages, which may assist an organisation to influence buyers' decision during the consumption of product and/ or services (Roshan and Deeptee, 2009). Objectives of the Assignment In order to highlight the aims of this particular assignment, it can be stated that this study will highlight the background of consumers' behaviour by analysing and determining the dependent factors, which may influence the buying behaviour of a consumer during the consumption of goods and/ or services. In this regard, this particular study will highlight the theoretical aspects or key constituents of consumer behaviour model by reviewing academic literature. At the same time, for better understanding the consumers buying decision-making related constituents, the study will also highlight the theoretical models. Also with that the study will try to identify the link between theoretical issues as well as practical issues by considering the evidence of the literature. Moreover, the study will critically analyse the factors, which may influence buying behaviours of customers. Furthermore, the study will also try to identify the rationale on the basis of evidence of the literature. Literature Review In order to determining and understanding the buying behaviour of the customers, it can be stated that it is highly essential for an organisation to identify the involved factors, which can influence the buying decision for a customer. In this context, Haghshenas et al. (2013) claimed that for satisfy the needs and desires of the customers it is essential for an organisation to concentrated towards the products and/ or services by enhancing the quality. At the same time, with an aim of influencing the buying decisions of the customers, it is also required for markets to concentrate towards the brand image. In this regard, more specifically it can be claimed that for enhancing the brand image, an organisation should concentrate towards certain factors such as brand identity, brand awareness and store image among others. On the other hand, it can be also stated that marketers can also create a profound impact on the buying decisions of customers by concentrating towards the marketing p lanning and marketing strategy related aspects. Apart from this, it can be also stated that through identifying the appropriate market segment for a specific product an organisation can also ensure its command over the buying decisions. Simultaneously, the pricing strategy of an organisation also plays a crucial role i.e. making buying decisions of the consumers. In this regard, Solomon et. al. (2009) claimed that apart from pricing strategy, promotional strategy of an organisation is one of the key aspects, which can also influence the buying decisions of the customers. Simultaneously, it can be also mentioned that through emphasising towards the distribution strategy an organisation can ensure its command over the buying decisions of customers during consumption of any goods and/ or services. In this context, Haghshenas et al. (2013) argued that through incorporating appropriate supply chain model an organisation can drive its product and/ or towards the end customers. In this relation, it can be also stated that better brand management strategy can assist an organisation to influence the buying decisions of the consumers. Moreover, through identifying and understanding the buyers needs and expectations, it is als o possible to attract the attention of the customers, which may also assist an organisation to retain its customers in an effective manner. Additional through providing a better market environment and committed after sells service an organisation can also ensure the retain of its customers, which may also influence consumers in case of making buying decisions for the future. Brand Awareness and Brand Identity Brand awareness and brand identity is one of the essential aspects, through which global organisations can influence the buying decisions of consumers. In this regard, Ragavendran et. al. (2009), argued that brand awareness and brand identity is highly interlinked with each other. In relation to this, rationally it can be stated that brand awareness is regarded as one of the key constituents of marketing strategy, which usually assist an organisation to expand its brand name and image within the globe. At the same time, through ensuring the expansion of brand awareness, brand identity can be also maximised. In this context, Haghshenas et al. (2013) believed that through ensuring the effective communication with the prime stakeholders may assist an organisation to create its brand identity within the fashion industry, which can positively influence the buying decision of a customer. At the same time, it may also assist organisations to attract a wide range of customers. Services Quality Simultaneously, service quality is also one of essential aspects, through which organisations can influence buying decisions of the consumers. In this regard, Haghshenas et. al. (2013) claimed that through concentrating on the deliverance of quality products and/or services, an organisation may ensure its brand recognition within the market and it may also lead that organisation to influence the buying decisions in an effective manner. According to the viewpoint of Solomon et. al. (2009), during the modern era consumers have become more sensitive during the consumption of product and/ or services. At the same time, global organisations also have considered quality related aspects as one of the most crucial constituents for enhancing their business competencies. Additionally, it can be argued that better quality fashion industry products and/ or service can also meet the needs and expectations of the customers within the fashion industry. Thus, based on this above stated aspects, it c an be claimed that through concentrating on the quality related aspect an organisation can influence the buying decisions of the customers. In this context, Seth et. al. (2004), claimed that quality can be developed by an organisation through enhancing the image', functional quality' as well as technical quality' of the fashion industry product and/ or services within the fashion industry. Market Environment and Store Image According to the viewpoint of Giraldi et al. (2007), market environment and store image can influence the buying decisions of consumers in an effective manner. In this regard, tangible as well as intangible factors of a market or store play an imperative role in the organisation. At the same time, Hartman and Spiro (2005) claimed that suitable market environment can attract the consumers and it may also influence the buying decisions of the customers within the fashion industry. Additionally, Dissing and Andersen (2010) also argued that for enhancing the store image or market environment, an organisation should emphasis towards its merchandise, pricing, shopping space and clarity related aspects among others, which will enhance the overall brand identity within the fashion industry. Marketing Plan and Strategies By the viewpoints of Dissing and Andersen (2010), marketing planning and strategy is highly essential aspects for an organisation, through which global organisations can influence the buying decisions of the customers. At the same time, effective implementation of marketing strategy can assist an organisation to accomplish its predetermined goal by ensuring the attachment of the consumers with the fashion brand. In this context, more specifically it can be claimed that through providing promotional sales offer an organisation may influence the buying decision of the customers within the fashion industry. On the other hand, economical pricing strategy can also assist an organisation to accrue more numbers of customers. Appropriate Market Segmentation With the viewpoint of Larsen, (2010) adequate market segmentation assists an organisation to identify their respective target audiences in more significant manner. In this relation, it can be stated that appropriate market segmentation usually helps an organisation to develop product and/ or services according to the needs and expectations of the fashion industry consumers. Thus, through emphasising towards market segmentation strategy an organisation can influence the buying decisions of the customers within the fashion industry. Pricing Strategy Based on the viewpoint of Baker (2010) selection of appropriate pricing strategy can help an organisation to achieve its predetermined goal and it may also assist an organisation to enhance its market share amid the competitors. During the modern era, consumers have the tendency of buying quality goods as well as services in an economical cost. Thus, several economists have believed that incorporating appropriate pricing strategy may help an organisation to influence buying decisions. In this context, Ozer and Phillips (2012) claimed that global organisations can adopt different pricing strategies based on the situation of the current market such premium pricing, economical pricing and odd pricing among others. Distribution Strategy On the other hand, through incorporating effective distribution module an organisation can drive their products and/ or services towards end customers in an effective manner. According to the viewpoint of Paley (2007), the term distribution channel signifies supply chains model' or value creation networks'. In this regard, it can be also stated that adequate distribution system can be segmented into two different categories such as acquisition of distribution and logistics, which usually used by the organisations to reduce operational time and for enhancing efficiency. Thus, through maintaining the appropriate structure of the distribution system, an organisation can influence the buying decisions of the customers within the fashion industry. Brand Management Strategy According to the viewpoint of Chevalier and Gutsatz (2012), brand management strategy is one of the key aspects through which organisations can spread their identity among the globe. In this context, the report of American Marketing Association (2014) mentioned that brand is a symbol, which usually creates an image on the customers mind in terms of product and/ or services. Thus, through emphasising on the brand management strategy, an organisation may ensure the retention of existing customers and it may also help to gain the attention of the new customers. In this context, Ling (2011) argued that effective brand management strategy can assist an organisation to influence the buying decisions during consumption of goods and/ or services within the fashion industry. A Review of Consumer Buying Decision Making In the modern era, the concept of marketing has changed drastically within the business organisations with the effect of globalisation. In this regard, Durmaz (2014) argued that now day's consumers usually buy goods and/ or services with an aim of satisfying their needs and expectations. Moreover, it is also witnessed that during the consumption of goods and/ or services, consumers usually analyse certain factors for ensuring their needs as well as expectations. In this context, Nagarkoti (2009) argued that for satisfying the expectations and needs of consumers, modern organisations have highly emphasised towards identifying and understanding the buying behaviours of the consumer. Regarding this aspect, Durmaz (2014) claimed that through identifying and understanding the needs and expectations of the customers it is only possible to influence the buying decisions of the customers. In this regard, Nagarkoti (2009) believed that social factors, cultural factors, personal factors as wel l as psychological factors are the key constituents, through which it is possible to influence the buying behaviour of a consumer within the fashion industry. Over the last 300 years, several scholars and management experts have conducted several researches on the buying decisions of the customers with an aim of identifying and understanding the factors, which can influence consumers buying decisions during the consumption of good and/ or services (Schiffman, 2010). Those theoretical models are discussed and illustrated below for better understanding. An Economic View A Passive View A Cognitive View An Emotional View According to the viewpoint of Schiffman (2010), these are the four key constituents of consumer behaviour models, through identifying and analysing these models organisations can influence the buying decision of a consumer during the consumption of goods and/ or services. Moreover, through understanding these factors, global organisations can predict the psychology of consumers during buying decision making. An Economic View Economic view signifies that marketer has considered the economical viewpoint during the pricing of the product and/ or services. In this regard, it can be mentioned that during the buying of any specific goods and/ or services a consumer usually try to analyse the rationality regarding the pricing and the quality of the product and/ or services. Moreover, consumers also analyse the market condition of the goods and/or services by considering its position among the competitors. Thus, it can be stated that economic view is one of essential aspects, which can create an impact on the buying decisions of the consumers during consumption of goods and or services. In this regard, Schiffman (2010) argued that this economic view model also acknowledged as one of essential constituents, through which consumers can restrict their own existing habits and responses regarding consuming any specific product and/ or services. In this context, it can be mentioned that through which both consumers an d marketers usually get benefited within the market. A Passive View Similarly, the passive view is also considered as one of the essential aspects that may also influence the buying decisions of the customers. According to the viewpoint of Schiffman (2010), irrational and impulsive consumers usually consume products due to the impact of the passive view model. In this regard, rationally it can be argued that irrational and impulsive buyers often influenced by markets due to the effect of sales promotion. In this context, most of the consumers make buying decisions due their impulsive viewpoint, rather than their needs towards the product. Schiffman (2010) also argued that in case of passive view model, consumers are eventually get manipulated by the marketers due to the effect of promotional activities. A Cognitive View Cognitive view is can be referred as a specific approach of buyer, where during the consumption of goods buyer generally try to choose the product and/ or services based on the understanding of its critical analysis. In this regard, more specifically it can be stated that i.e. of cognitive view model buyer usually does not have the comfort of choosing goods based on gathering information about the product and/ or services, which can be considered as a cognitive view in case of identifying the buying behaviour (Schiffman, 2010). In this context, buyer also tries to choose the product with an aim of ensuring its own needs and requirements. An Emotional View On the other hand, i.e. emotional view model, consumers usually make buying decisions due to the effect of high emotion as well as an impulse. According to the viewpoint of Schiffman (2010), i.e. emotional view model consumers more often make buying decisions for satisfying their mood and emotion. In this context, it can be stated that i.e. emotional view model, neither economic nor passive view comes into consideration while making the buying decision. At the same time, it can be also stated that consumers usually get encouraged or make buying decisions due to the effect of the shopping environment (Ghodeswar, 2008). Analysis and Findings Based on the evidence of the varied literature, it is identified that adequate brand awareness may enhance the growth of an organisation in terms of profitability as well as market share. About this, it can be stated that adequate brand awareness can assist an organisation to influence the buying decisions of customers in an effective manner. Similarly, through creating a positive brand identity within the operative market, an organisation can enhance its command over the existing buyers. At the same time, it may also assist an organisation to attract its target consumers towards its fashion related products and/ or services (Dent, 2011). In this regard, more specifically it can be claimed that in case of fashion products an organisation should emphasise towards the publicity of its brand through concentrating on advertising as well as promotional activities, which may positively influence customers towards the brand for buying fashion products. Simultaneously, store image also plays an imperative role in a case of establishing brand recognition within the operating market, which may also assist an organisation to influence the buying decision during consumption within the fashion industry (Durmaz, 2014). In this regard, it can be stated that through developing the store facilities, fashion product marketers can attract more number of consumers amid the competitive market place. However, it is also identified that through developing the service quality an organisation can also influence the buying decisions of consumers (Johnson et al., 2007). Simultaneously, effective marketing strategy can also help an organisation to maximise its profitability and revenue by accruing more number of customers. In this regard, more specifically it can be argued that sales promotion and effective advertising strategy may attract the attention of customers (Ghodeswar, 2008). On the other hand, through improving the merchandise management fashion products marketers can influence the buying decisions of consumers. Apart from this, purposeful pricing strategies can enhance the competitive advantages for a brand. Thus, it can be evidently asserted that incorporating appropriate pricing strategy may influence the buying decisions for customers within the fashion industry (Kolb, 2012). Similarly, market segmentation strategy is also one of the most crucial aspects of an organisation, through which fashion product marketers can attract the attention of its target audience. Thus, it can be also claimed that global fashion marketers should emphasise towards market segmentation strategies, according to the feature of the product, which may influence the buying decisions of consumers within the fashion industry (Kotler, 2009). Additionally, based on the above study, it is also revealed that pricing the products and/ or services is one of the most crucial aspects for a fashion products marketer. In this regard, it is identified that most of the fashion product marketers used to produce similar kind of products along with same features and benefits (Orbrich and Windbergs, 2006). Thus, incorporating appropriate pricing strategy may enhance competitive advantages for a fashion product marketer and it may also assist in case of influence the buying decisions of consumers. Simultaneously, through incorporating appropriate distribution channel module, a fashion product manufacturer can enhance it's operational efficiently, which will assist a fashion product marketer to maintain its structure as well as flow of distribution and it may also create a superior competitive position within the operating market by reducing the time and cost involvement. On the other hand, efficient distribution model may also assist a fashion product marketer to influence the buying decisions of consumers within the fashion industry, during the consumption of goods and/ or services (Solomon, 2006). Key Critical Observation Based on the above study, it is identified that while analysing as well as determining the buying behaviours of the consumers, a fashion product marketer must identify the tastes as well as the preference of the consumers. In this regard, it is highly essential for a fashion product marketer to concentrate towards the needs and desires of the consumers for satisfying their expectation (Solomon, 2006). In this relation, it can be stated that a fashion product marketer should develop their respective brand identity by emphasising towards the brand awareness, quality of the product and/ or services and through enhancing the brand management strategies, which will assist a fashion product marketer to enhance its brand equity (Pandey et al., 2014). Simultaneously, it may also enhance brand loyalty among the consumers. In this context, based on the above stated evidences it can be argued that through identifying the psychological as well as connective thoughts of the consumers, a fashion p roduct marketer can influence the buying decisions of consumers during the consumption of goods and/ or services within the fashion industry (Paley, 2007). On the other hand, through enhancing the strategic planning related aspects, a fashion product marketer can often impose profound impact on the buying behaviours as well as attitude of the customers (Beristain and Zorrilla, 2011). However, through concentrating on merchandising attributes and by providing adequate facilities to the consumers, a fashion product marketer can also grab the attention of the customers for a long term period and it also helps a fashion product marketer to retain its existing customers within the competitive business environment. Moreover, it can be also stated that through ensuring the customer satisfaction in terms of tangible as well as intangible factors, a fashion product marketer can influence the buying decisions of consumers within the fashion industry (Becker and Palmer, 2009). In this regard, more specifically it can be stated that a fashion product marketer should emphasise towards its business competencies for reducing the problems of the customers during the consumption of goods and/ or services. Apart from this, through incorporating electronic payment gateway facility, a fashion product marketer can reduce the risk of customers and it may also ensure security for the customers, which may also drive success for a fashion product marketer (Ozer and Phillips, 2012). Simultaneously, it may also assist an organisation to influence the buying decisions of consumers. Additionally, through introducing new products and/ or services a fashion product marketer can attract the attention of consumers in an effective manner and it also helps marketers to influence the buying decisions of customers within the fashion industry (Baker, 2010). Conclusion From the previous discussion, it is revealed that consumers are often get influenced by the marketers during the consumption of goods and/ or services. In this regard, it is also revealed that an organisation always emphasise to analyse and identify the buying psychology of consumers for enhancing its profitability as well as market share, which may ensure growth and long-term sustainability. At the same time, based on the evidence of the academic literature it is identified that wide range of factors can influence the buying decision of a consumer i.e. making the buying decision of consumers within the fashion industry. In this relation, more evidently it is revealed that emotional influence, cognitive influence and passive influence may directly and indirectly manipulate the buying behaviours as well as attitude of consumers in case of consumption of good and/ or services. Moreover, based on the study it is also revealed that large numbers of fashion product marketers have applied several strategies with an aim of influencing the buying decisions of customers. Thus, it can be also stated that understanding buyers' psychology is quite an essential constituent for a business organisation. Thus, in order to conclude the topic it can be stated that for this particular assignment fashion product has been chosen as it has a wide range of products amid the global industries. Also, with that rationally it can be also claimed that in case of fashion product segment it is possible to identify and determine the influence of the marketers for identifying the buying behaviours of a wide range of consumers within the fashion industry. Reference List American Marketing Association. 2014. For Retailers, Low Prices Are Just the Beginning. Journal of Marketing, pp. 1. Baker, R. J., 2010. Pricing on Purpose: Creating and Capturing Value. John Wiley and Sons. 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Sunday, December 1, 2019
Pro- Nazi Vichy Regime A senior German official has warned France that if it wants better relations with Germany it needs to face up to uncomfortable elements in its own history, such as the pro-Nazi Vichy regime. Academic Rudolf von Thadden, picked by Chancellor Gerhard Schroeder two years ago to co-ordinate Franco-German relations at the Foreign Ministry, told the newspaper Die Tageszeitung: A Frenchman who does not do that is basically no better than a German who does not have a critical engagement with Hitler and the Nazi past. The intervention by von Thadden can only have added tension to a key Franco-German brainstorming dinner summit on Wednesday night. For that meeting French President Jacques Chirac and his country's Prime Minister Lionel Jospin had tactfully chosen to host Schroeder in a restaurant in the heart of Alsace, the region where French and German cultures co-exist happily. But it might have been more appropriate for them to have had their rendezvous in a garage because parliamentarians and think tanks in both countries have been lamenting that what used to be the Franco-German motor driving Europe has broken down and is in need of repair. The get-together meeting was itself an acknowledgement by the two leaderships that contact and co-operation between them is not what it was in the days of Francois Mitterrand and Helmut Kohl. In the past a Franco-German meeting in advance of a forthcoming Euro-summit could be relied upon to sew up most of the agenda. Before the Nice summit in December they did not even try. At Nice Chirac irritated Schoeder by refusing to contemplate an increase in Germany's voting strength in European Councils, despite Germany's vastly-bigger population, swelled by the absorption of the former East Germany. Schroeder annoyed Chirac by pushing for a new inter-governmental conference by 2004 to settle Europe's constitution, an implication that the French presidency had not done a good enough job. Lately Schroeder has taken to insisting that the European Commission led by Romano Prodi must be supported. At Nice Chirac had cold-shouldered and insulted Prodi. At other recent summits France and Germany have clashed on agriculture subsidies and on Germany's contribution to the EU budget. Schroeder and Chirac are split too on their vision of Europe. Chirac favours the Gaullist notion of a Europe of vigorously independent nation states. Provocatively, Schroeder argued a few days before the Alsace meeting for integration rather than inter-governmentalism, a clear dig in Chirac's ribs. Germany's Foreign Minister Joschka Fischer, an even keener integrationist than Schroeder who wants an elected European Commission president, has several times provoked French ministers into less-than-veiled criticism with his calls for transition from a union of states to full parliamentarianisation as a European federation. When the French European Affairs minister Pierre Moscovici approached the Alsace meeting by admitting that a frank and friendly discussion was needed between the French and German leaderships it was confirmation just how bad things were. When politicians talk of being frank and friendly it normally means they are going to sulk over the starter, mutter over the main course and snipe over the sweet. But they will be prepared to smile for the cameras. Even if the Franco-German relationship is strained neither side likes to say so too publicly on big occasions. But few Euro-diplomats were prepared to forecast cordiality over the coffee. Especially after the intervention from von Thadden. Social Issues Essays