Why Launch An Advertising Campaign :: essays research papers

Why Launch An Advertising CampaignTo start off, when your company is just becoming established in the Britishmarket, consumers will have no knowledge of your product, we must encourage orpersuade the consumer to buy your product. To make customers aw are of theproduct we must advertise. Large exfoliation ad mainly consists of ad on TV, Radio, newspapers and other large scale of measurement media. This ensuresthat advertizing reaches the largest amount of people in the shortest amount oftime. It is likely that the consumer will be more interested in the product ifthey hear of on a national level such as TV or Radio. We must watch out forother companies in Britain that sell a similar product or overseas companiesthat sell in Britain so Pakanawa can analyse the British marketing strategy and emend upon it. Market Segmentation is also another factor to take notice of.Market segmentation helps to differentiate products for different age groups.For most product, there are segments of t he market that you need to specificallyadvertise to. Fore example, different methods of advertising would be needed ifyou were to advertise to parents than to the children. For a plenitude of productstheir are a lot of age groups that you need to advertise for and these must betaken into consideration. We must analyse the different market segments that areapplicable to Pakanawa and investigate how we can sweat these differentmarket segments. An ad campaign is a very sensible idea because no-one will knowabout our products without the use of advertising. This means that we must subdue on a good ad campaign so people will know about our products.Approximate prices are shown below for large scale advertisingTVPrice agreed with company (500,000 + ) Radio(250,000 + ) Newspaper lineage ad250 Newspaperfull page700-900 Cinema booklets650.00 per cinema Flyers0.08 per airmanAs is shown above, advertising is very expensive when done on a large scale soto justify any form of large scale adve rtising it must be proven to be effective.At Pakanawa we must consider all angles of the media and come to a conclusionabout advertising.What sort of advertising should you use?By far the most far reaching of these strategies is Television advertising. Alarge amount of people watch TV and this type of advertising will reach manysocial groups. Although this type of advertising is very expensive and even moreso during peak times, TV advertising should be seen by the masses andencouraging a lot of new customers, so in time, TV advertising will pay foritself.